I came across an article the other day about a firm attempting to bring production of its products back to the U.S. from China. Dansko, a company based in this country, makes 80% of its clogs in China and 20% of its clogs in Italy. The owners of Dansko, Mandy Cabot and her husband Peter Kjellerup, have just completing a plan for a new line of Dansko shoes to be manufactured in the states as early as next year. According to Ms. Cabot, the difficulty in making shoes here as opposed to China is not wage rates but the fact that China has lots of shoe factories and trained cobblers. Since the 1980s, footwear manufacturers moved production to China and later Vietnam to take advantage of incredibly cheap labor rates. Mind you some firms, such as New Balance, have members of our extended American family manufacture their shoes; a couple of New Balance team members are pictured above.
Reshoring, the practice of firms bringing their manufacturing facilities back to this country, is growing in popularity. For me there is nothing so frustrating at going to buy a product that used to be made in this country only to discover that it is now made overseas. So here is my plan. You, me, and as many members of our extended American family that want to join in, will start urging firms to bring their manufacturing facilities back to our shores. As I have been pointing out for the past six months, buying American made products is not going to break the Bank at Monte Carlo. In fact, prices for American made goods are reasonable.
Hart Schaffner Marx Grey Flannel Pinstripe suit on sale on their website? $284.00
Allen Edmonds belt? $49.00.
Wigwam Super 60 Seven Pair pack? $16.00
See what I mean?
So, this week’s target of the “Bring It Home” campaign is the Apple Corporation. As I have said on many occasions, Apple used to manufacture their products in this country and they could do so again. So I urge you to write (Apple 1 Infinite Loop Cupertino, CA 95014), call (408.996.1010) or email Apple and tell the cheerful Apple person that you want to buy an iPad, iPhone or Apple computer that is not only designed in this country, but is also made here. If you like this idea, tell your friends. Call your friends, email your friends, even tweet your friends. Put the idea up on your Facebook page. Who knows, Apple might listen. Even if they don’t, we will have at least put the issue on Apple’s radar. You never know, if enough of us joined in this campaign, we might just help create a whole slew of manufacturing jobs for members of our extended American family. Now wouldn’t that be outstanding!